With Zynga’s less-than-stellar IPO last fall (going from $10.00 to $9.50 on opening day and down to $9.00 the next), people are seriously considering the lasting value of Facebook games. Zynga reported stable (rather than growing) DAU in the last few quarters, despite launching a number of successful games (including Castleville and Empires & Allies), suggesting they are predominantly shifting users from one game to another. This lack of investor confidence seems to be truly just in Facebook games; Japanese social gaming company Nexon was considered to have a very successful IPO this past December, earning $1.2 billion early on. So what’s wrong with Facebook? Continue reading
Archive for February, 2012
I’ve recently begun a bi-weekly column at a new tech blog – http://betavanguard.com. I started with this post and will be cross-posting my columns here, for your convenience.
To start this series, it seems apt to cover what I consider makes something a “game” – since it’s a term tossed around pretty loosely nowadays. I’m inspired largely by the podcast RadioLabs; they host an interesting discussion on the power and purpose of games during this podcast.
I believe games must have two components:
1) A clear set of rules agreed upon by all parties and unchangeable until all parties once again agree.
2) Established goal(s) or “winning” situation(s). A “winning” situation need not indicate an endgame; a new goal can be established during or following a completed one.
To give a game lasting entertainment value, it requires one more variable: Continue reading